Think of a race that is considered the world’s third largest sporting event after the football World Cup and the Olympics Games. Last year, around 15 million supporters turned out to cheer on the riders on the track, and 1.4 billion people watched the race. Now, imagine what that sort of visibility means for the official car sponsor.
Skoda is sponsoring the world’s most popular bicycle race for the 12th time, but it a... (continue reading >>)
Thursday, July 2, 2015
Skoda to Sponsor This Year's Tour de France, Will Showcase the New Superb
Think of a race that is considered the world’s third largest sporting event after the football World Cup and the Olympics Games. Last year, around 15 million supporters turned out to cheer on the riders on the track, and 1.4 billion people watched the race. Now, imagine what that sort of visibility means for the official car sponsor.
Skoda is sponsoring the world’s most popular bicycle race for the 12th time, but it a... (continue reading >>)
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